Italy: the land where the sun always shines and the holiday vibe never fades. Unless it’s February, when it turns rainy and gloomy all over the Country. Such a perfect moment to remind Italians that holidays still exist - just somewhere else.
To trigger real FOMO among Italians, Costa hijacked the ad breaks during Italy’s biggest event, the Sanremo Music Festival - happening right during its most depressing weather.

For a whole week, live broadcast from Costa ships all over the world turned into 30” commercials, showing people stuck at their sofas the wonders they were missing right in that moment.